Senior Manager Employee Support at Kuwait Finance House (KFH), Meshaal AbdulAziz Al-Muhaini stressed the importance of the role of employees in contributing to “Diraya” campaign launched by the Central Bank of Kuwait in collaboration with the Kuwait Banking Association aiming at spreading financial awareness of the best ways of benefiting from the banks’ financial services and shedding light on customers’ rights as well as their responsibilities and obligations.

Al-Muhaini added in a press release, that KFH is intensifying its campaign messages to the employees with the aim of benefiting from their direct interaction with customers in achieving maximum effective awareness while meeting the campaign goals.

Al-Muhaini  pointed out that KFH intensifies its messages related to the campaign to employees through internal communication platforms, with the aim of benefiting and transferring messages during their direct communication with customers, whether in banking branches or over the phone, or through various communication platforms such as social media channels, and video calls through KFH Go, and other different communication channels, indicating that this contributes to achieving maximum banking awareness for customers and the public.

Al-Muhaini explained that this approach reflects the extent of the importance that KFH attaches to its employees, and the confidence in their abilities and giving as they are among the most important assets of KFH, stressing that KFH spares no effort in supporting its employees, which will reflect positively on their performance and interaction with customers.

He pointed out that KFH launched several internal initiatives to enhance work engagement, and the results of this were positive and were embodied in KFH's work environment.

The “Diraya” campaign aims to enhance and support the goals of the Central Bank of Kuwait and its social program which aims to spread banking knowledge among society members, increase public awareness on the most important financial issues and on the way to protect assets from fraudulence. Also, it aims to highlight the banking sector role in general, and the banking products provided by the private sector, by introducing a set of instructions and information on regular basis through social media in cooperation with Kuwait banking association and local banks. The campaign shall continue till the end of this year.