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In the news..
KFH: Pioneering Efforts to Promote Financial Literacy
Reinforcing its leadership in financial literacy and social responsibility, Kuwait Finance House (KFH) continues to spearhead the national "Diraya" awareness campaign. Launched by the Central Bank of Kuwait and the Kuwait Banking Association, the initiative sees KFH deploying innovative tools and strategic outreach to strengthen financial and banking awareness across the community. Awareness pillars KFH geared its awareness plan towards several pillars to support Diraya campaign in response to the growing digital challenges, particularly cybersecurity and data security. Promoting financial literacy KFH increased its awareness messages which urged customers to refrain from responding to messages with suspicious links or sharing OTP or passwords with third parties. KFH also emphasized that banks never request personal customer information through links or phone calls. KFH’s efforts played a prominent role in promoting financial literacy and increasing awareness as well as advising customers to remain vigilant of the cyber fraud modern methods to avoid falling victim to such practices. Furthermore, KFH advised customers to disregard any requests for banking details made through phone calls or social media, identifying such solicitations as fraudulent efforts to steal personal data and account information. Additionally, KFH continued its awareness initiatives encouraging customers to verify the authenticity of websites prior to entering any personal information. AI-powered fraud attempts KFH intensified its efforts to warn the public against new fraud attempts that involve the use of advanced AI tools to replicate the voices of real individuals with a high degree of accuracy. These voice imitations are used to contact friends or family members through phone calls or social media, often accompanied by urgent requests to transfer money. The lifelike nature of these interactions may give the impression of authenticity and credibility. KFH called for the highest levels of caution and urged customers to verify the identity of the person requesting a financial transaction. Internal awareness KFH’s endeavors to warn against fraud attempts encompassed sharing awareness emails to its employees. These emails present concise and engaging content aiming to raise awareness of cyber fraud risks and warn against suspicious calls that seek to deceive employees and obtain their information. Initiatives and forums KFH also continued its active participation in initiatives that promote banking awareness, including its support for Kuwait's largest cybersecurity hackathon for the third consecutive year. During the event, KFH highlighted the concept of fraud in general and cyber fraud in particular, addressing its various forms that pose risks to individuals and society. Moreover, KFH participated in the 12th eGovernment Forum titled “AI-Powered Information Security Services”, demonstrating its role in reinforcing cybersecurity. Digital channels KFH recorded a significant milestone in its awareness efforts for Diraya campaign, leveraging its digital channels and official social media accounts as educational and awareness platforms for the public. Through these channels, KFH delivered distinctive awareness content. With the introduction of its new digital services, KFH published a series of successful awareness messages on these newly launched services such as instant issuance of prepaid and credit cards, WAMD service, and instant transfers through the gulf payment system, AFAQ. The Bank also released several educational videos on how to use and benefit from digital financial solutions available on KFHOnline, which can be viewed through its official social media accounts @kfhgroup. Financial awareness for kids As part of its support for the Diraya campaign, KFH partnered with Hzaya Bookstore, which specializes in children's books, to launch content dedicated to children. The initiative aims to raise awareness and teach children the basics of early savings and financial planning In cooperation with Hzaya, KFH also organized an innovative, practical, and interactive program for Baiti account customers. Social engagement and measurable impact Reaffirming its leadership in supporting Diraya campaign, KFH continued its initiatives to measure banking awareness among the public through several programs and activities. These included awareness initiatives for its PR Academy participants, Kuwait University students, students participating in Ma’a Attalaba competition, as well as participants in the Derasti Exhibition, held at Kuwait International Fair in Mishref. KFH also organized awareness programs for CODED Academy students during the Bank’s participation in the Kuwait Codes initiative. Record engagement levels KFH’s efforts in supporting Diraya campaign resulted in achieving record engagement levels, with awareness messages reaching millions of followers. This contributed effectively to changing financial behavior toward greater caution and awareness. It is also worth noting that KFH, through its leading role in Diraya campaign, reiterates its pivotal role in prioritizing customers and public safety. Additionally, the success in spreading digital and banking awareness reflects KFH’s pioneering vision of transforming its platforms into educational channels that contribute to creating a safe and sustainable financial environment.
KFH: Zaheb Delivers Innovative Payment Solutions for Merchants
Kuwait Finance House (KFH) has launched a campaign to introduce its "Zaheb" digital service, driven by the rising demand from merchants and business owners for digital solutions. The service caters to large-scale, medium, and small enterprises (SMEs) as part of KFH’s ongoing efforts to digitize banking services, elevate delivery standards, and enhance overall customer experience. KFH offers "Zaheb" as an innovative e-payment solution that enables businesses and institutions to collect payments swiftly and securely via shareable payment links. The service is designed to meet the needs of business, catering to diverse sales methods and customer transaction types, while streamlining payment and collection processes and boosting overall operational efficiency. The service offers a simple, secure, and efficient method for collecting payments, along with the ability to monitor transactions and manage users. Zaheb merchants can easily share payment links via email, SMS, or social media platforms, allowing recipients to complete transactions instantly. Other key features include ease of use, speed, security, transaction tracking, and the ability to generate reports. Merchants can access the service through the eCorp application or via the eCorp webpage available on KFH’s website (kfh.com). The platform allows the addition of an unlimited number of sub-users and enables merchants to set a 24-hour validity period for payment links. Payment links can also be used outside Kuwait, provided that locally issued cards are used for the transaction. The launch of Zaheb underscores KFH’s efforts to empower businesses, encourage their integration into the regulated banking ecosystem, and promote wider adoption of electronic payment solutions. The service also contributes to advancing financial inclusion, enhancing transaction security and speed, and aligning with the latest developments in the payments landscape. By reducing operating costs and improving liquidity through fast and secure cash flows, Zaheb supports revenue stability and sustainable business growth.
KFH: High-Efficiency Operations and 24/7 Availability of Digital Services
Kuwait Finance House (KFH) has affirmed its full operational readiness and the high-efficiency continuity of its business across the Group. By integrating proactive business continuity plans with regular stress testing of its infrastructure and trained personnel, the Bank ensures comprehensive operational resilience. This framework secures the stable and uninterrupted provision of all banking services under various scenarios. KFH explained that its business continuity strategy is built on precise, round-the-clock reviews of operational plans. The Bank added that its operations undergo continuous evaluation to ensure compliance with governmental and regulatory guidelines, while maintaining the highest quality standards under all circumstances. KFH also confirmed that its technical infrastructure supports the uninterrupted delivery of services on a 24/7 basis. This capability is reinforced by a contact center operating around the clock to meet customer needs and ensure smooth operations. In addition, the Bank utilizes a distributed contact center network across three separate locations to enable effective task allocation and sustain full business continuity. Regarding digital solutions and self-service options, KFH emphasized that its digital ecosystem allows customers to conduct transactions seamlessly from anywhere at any time. Through the KFHOnline app, users can manage a wide range of banking and financing transactions without visiting a branch. The Bank also provides alternative channels, including e-payment solutions and instant transfers, all in line with the highest standards of security and speed. KFH reaffirmed the resilience of its banking network, placing customer safety and interests at the forefront of its priorities. The Bank remains committed to providing regular updates through its official social media channels and contact center. By employing real-time monitoring of performance indicators, KFH maintains consistent service quality and demonstrates its institutional capability to sustain uninterrupted business operations. KFH concluded by reaffirming its commitment to its approved operational plans. These strategies ensure the Bank’s ability to maintain business continuity, deliver services seamlessly, and coordinate operational efforts to navigate developments with stability and efficiency. The Bank also confirmed that its operations are currently proceeding as normal, with all banking services, including branches, digital channels, and ATMs, maintaining a high level of readiness to ensure uninterrupted services under all circumstances.
KFH Offers Seamless and Free Communication Channels for Customers
In line with its commitment to advanced, secure, and high-quality services, Kuwait Finance House (KFH) provides diverse communication channels for both existing customers and those seeking to learn more about the Bank’s offerings. Among its latest initiatives, KFH has recently introduced a new service enabling customers to make fast and free calls to the Group’s subsidiaries in three countries: Egypt, Bahrain and the UK, in addition to Turkey which was introduced by KFH earlier. Customers in Kuwait can simply dial 1803333 at no cost. The complimentary service further strengthens connections between KFH Group customers in Kuwait with subsidiaries abroad. KFH also offers free access from several countries through the following numbers 1. USA & Canada: 1-800-818-8608 2. UK: 0-800-014-8898 3. France: 0805-086620 4. Germany: 0800-181-7080 5. Spain: 900-905-440 6. Turkey: 00908507712154 (Local tariff charges in Turkey might be applied by local Turkish service providers when calling this number) Calling the numbers is free exclusively for mobiles & landline users in the countries mentioned above only. This service does not apply to the Roaming Service. Additionally, customers can contact KFH through KFHOnline inbox, or through WhatsApp for general inquiries. Moreover, the contact center at 1803333 operates 24/7, ensuring constant support and availability of a range of services at any time. It serves to note that such communication initiatives help build and reinforce customer trust by simplifying communication with the Group subsidiaries. KFH customer service agents respond to inquiries promptly and deliver services efficiently, with international calls receiving prioritized handling.
