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KFH Solidifies Social Responsibility Leadership in 2025 with Innovative Initiatives and Strategic Partnerships
KFH Solidifies Social Responsibility Leadership in 2025 with Innovative Initiatives and Strategic Partnerships

Throughout 2025, Kuwait Finance House maintained its leadership in social responsibility by delivering distinguished and strategic initiatives spanning multiple sectors and reaching all segments of society. These efforts included empowering more than 1,200 students, supporting 300 young people in cybersecurity, distributing 30,000 Iftar meals, opening of the 10th ward of the Addiction Treatment Center, launching the first of its kind Digital Sustainability award, and continuing the KFH Academy program designed to develop Kuwaiti youth. Thousands of community members also participated in the Bank’s competitions and events, covering public health, student and education support, youth empowerment and the sponsorship of sports talents. These achievements were complemented by KFH’s support for innovation and digital transformation programs, initiatives for people with special needs, environment protection, and the implementation of voluntary and awareness campaigns. These initiatives reaffirmed that KFH is not merely a Bank, but a leading strategic partner for community development and sustainability. Head of Public Relations and Media at KFH, Yousef Abdullah Al-Ruwaieh emphasized the Bank’s commitment to maintaining its pioneering social role and strengthening its position as a strategic partner and role model for corporate social responsibility across the private sector. He noted that KFH’s 2025 initiatives were aligned with the community’s priorities and addressed the needs of diverse groups through a sustainable and structured approach. “Social responsibility is not simply a set of initiatives. It is a strategic pillar within KFH’s business model. In 2025, our efforts gained unprecedented momentum, with a focus on reinforcing the concepts of sustainability, innovation and youth empowerment,” added Al-Ruwaieh. He further noted: “In the year ahead, we look forward to further strengthening these efforts, ensuring a broader positive impact and contributing to achieving sustainable development goals, while reinforcing our position as a leading financial institution that combines economic growth with sustainable social impact.” Empowering students and youth Al-Ruwaieh explained that education and the empowerment of students and youth remain a top priority within KFH’s social responsibility strategy. Throughout 2025, KFH continued to support specialized educational programs and initiatives that focused on developing students’ skills and honing their talents. These included sponsoring school and university activities, delivering awareness workshops in financial literacy and entrepreneurship, as well as supporting training programs for students and fresh graduates to prepare them for the labor market and enhance their capacity for innovation and productivity. Strategic partner for Ma’a Attalaba program Al-Ruwaieh said that KFH’s strategic partnership with the Ministry of Education and the Ministry of Information for the "Ma’a Attalaba" program underscores its commitment to supporting students, youth and educational initiatives. Ma’a Attalaba is considered a long-running national platform, a viewing staple for over 50 years, aimed at showcasing the talents and capabilities of school students and enhancing their knowledge. Through its diverse content broadcast on Kuwait TV and the 51 platform, the program witnessed the participation of more than 1,200 students representing 24 schools. The largest honoring ceremony for high school top achievers He noted that KFH, in collaboration with the Ministry of Education, organized the largest ceremony honoring 150 high school top achievers for the 2024/2025 academic year in literature, science, and religious disciplines. The ceremony also recognized students from private schools and those with international recognition. KFH Academy Al-Ruwaieh added that KFH continues to support the students and graduates through a wide range of training and educational workshops, delivered as part of the KFH Academy program. “The program is designed to empower Kuwaiti youth with a practical training within a professional banking environment, combining theoretical content with practical training across diverse areas such as public relations (PR) and media, digital transformation and innovation, as well as engineering projects. Collaborating with universities He highlighted the Bank’s ongoing efforts to supporting education and innovative student initiatives by strengthening cooperation with Kuwait University, Abdullah Al Salem University (AASU), Gulf University for Science and Technology (GUST), College of Engineering and Petroleum, and various universities and colleges across both the public and private sectors. This also includes supporting students clubs, contributing to developing initiatives that serve students and youth. The largest and main sponsor of the Engineering Design Exhibition Al-Ruwaieh pointed out that KFH is the primary and largest supporter of Kuwait University’s College of Engineering and Petroleum students. “The Bank continued its strategic partnership for the 47th Engineering Design Exhibition, providing support over the years for students and outstanding engineering projects. He noted that KFH supports over 300 participating students, reflecting the Bank’s purposeful vision to empower national youth and foster innovation. Kuwait Hackathon initiative As part of KFH’s pioneering role in social development, youth empowerment and innovation, Al-Ruwaieh highlighted the Bank’s significant success in supporting Kuwait Hackathon, the country’s largest cybersecurity competition, for the third consecutive year. The initiative witnessed the participation of over 300 Kuwaiti talents and aimed to empower them and enhance their digital skills. NEXUS Exhibition Reflecting the Bank’s keenness and recognition of initiatives and events that support technological advancement and innovation, KFH continued its participation in the 2025 NEXUS Technology Exhibition, one of Kuwait’s leading platforms for promoting innovation and entrepreneurship. Kuwait Codes and a long-standing partnership with CODED Al-Ruwaieh added that KFH participated in a ceremony honoring a group of graduates of the Kuwait Codes initiative, as part of its strategic partnership with CODED Academy which started in 2018. This participation reaffirms KFH’s leadership in fostering innovation and supporting youth empowerment in technology. Digital Sustainability Award Affirming the significance of sustainability within its strategy and digitization, KFH dedicated the Digital Sustainability Award. The award encourages Kuwait Codes participants to acquire practical skills that help them create eco-friendly applications aligning with global sustainability standards. Environment and sustainability Al-Ruwaieh mentioned that KFH places strong emphasis on environmental protection and sustainability through targeted initiatives that promote awareness of natural resource conservation and support a wide range of environmental campaigns. These efforts are delivered as part of its Keep it Green initiative, which serves as an umbrella for implementing various environmental programs, projects, and activities. International Conference on Sustainable Development KFH participated in the Gulf University for Science and Technology (GUST)'s International Conference on Sustainable Development, Social Responsibility, and Business Ethics. Al-Ruwaieh noted that during the event, the bank showcased its pioneering initiatives, including the Keep it Green environmental campaign, the issuance of green Sukuk, and the launch of bank cards made from recycled materials, along with other programs. Teaching agriculture to children He added that KFH participated in the 4th Kuwait Sustainability Event, which was held under the slogan "Do Your Part to Sustainability." At the event, the bank hosted an agricultural workshop for children aged 5 to 10 to instill a culture of environmental conservation and encourage farming. KFH's dedication to developing a sustainability-aware generation was clearly reflected in the high enthusiasm of the participants. "This is Your Role" Al-Ruwaieh explained that KFH participated in the national campaign, "This is Your Role", the largest of its kind in Kuwait. Conducted in cooperation with the Ministry of Social Affairs and other governmental and private entities, the campaign involved 70 public schools and approximately 500 students across all of Kuwait's governorates. Activities included beach clean-ups, area rehabilitation, greening efforts, and tree planting projects. Development Initiative of Al Wataniya Area KFH has provided support for The Development Initiative of Al Wataniya Area, the space separating Baitak Tower and Souq Al Wataniya in Kuwait City. This initiative is a joint effort between KFH, Kuwait Municipality, and the College of Architecture at Kuwait University. The winning design projects from this collaboration will be developed and implemented in accordance with stringent environmental and sustainability standards. Addiction Treatment Center Al-Ruwaieh noted that KFH participated in the opening of the Addiction Treatment Center's tenth wing, a step that continues the bank’s original 2005 initiative to establish the center. This confirms KFH's ongoing leadership in supporting health initiatives. Promoting Financial Literacy and Banking Awareness Al-Ruwaieh highlighted that KFH intensified its financial literacy efforts in 2025 to safeguard customers against financial risks and digital fraud. To enhance banking awareness, KFH launched targeted campaigns featuring awareness messages across various digital platforms and media outlets. These campaigns detailed common fraud methods and protection techniques, emphasizing the critical importance of never sharing confidential information and always activating bank apps security features. These actions significantly contributed to raising customer and community awareness. Collaboration with the Ministry of Interior Al-Ruwaieh said that KFH continued its strong community engagement by collaborating with the Ministry of Interior on various security campaigns. Key efforts included a strategic partnership with the 38th Unified GCC Traffic Week ("Driving Without a Phone"), Back-to-School Security Awareness Campaign, and the Seafarers Security Awareness Campaign (which involved distributing safety kits for maritime safety). Additionally, KFH and the Ministry of Interior organized school visits across Kuwait to welcome students and parents, promoting traffic safety awareness and providing gifts. Sadu House KFH renewed its strategic partnership with Sadu House. Al-Ruwaieh noted that the collaboration includes organizing joint programs and workshops aimed at preserving Kuwaiti heritage and culture, developing creativity among children and youth, and promoting sustainability through activities focused on recycling and enhancing the value of heritage. Hzaya and Sama He added that KFH continued its initiative to promote the Arabic language among children through programs and activities in cooperation with Sama Academy. The bank also collaborated with Hzaya bookstore, a specialist in children’s and youth literature, to encourage reading and enrich young minds with meaningful concepts. Season four of Winter Wonderland Al-Ruwaieh pointed out that KFH renewed its strategic partnership with the Touristic Enterprises Company to sponsor Winter Wonderland for the fourth consecutive season. The partnership included the organization of a wide range of events and competitions, as well as the distribution of gifts and prizes to visitors throughout the season. Supporting SMEs He pointed out that part of the Bank’s social responsibility is represented in supporting SMEs and entrepreneurs, while contributing to specialized events and exhibitions aimed at empowering this segment and strengthening their presence in the local market. These efforts included supporting Kuwaiti businesses participating in Winter Wonderland, Your Coffee is on Us initiative held every Sunday, as well as participating in various activities and events throughout the year to support entrepreneurship such as the Capital of Opportunities national initiative, the NEXUS exhibition, and KFH’s strategic partnership with the Kafo platform, which aims to promote community innovation and transform young people’s ideas into practical solutions that support sustainable development efforts. KFH Strategic Partners Al-Ruwaieh emphasized KFH’s continuous efforts to sponsor outstanding and creative Kuwaiti youth, support their capabilities, and support their participation in major international competitions and championships across various youth activities, including sports, cultural, and social arenas. This is carried out under the KFH Strategic Partners program, which aims to foster creativity and competitiveness. He highlighted the Bank’s partnerships with a distinguished group of champions and high achievers who have won international competitions and are recognized as global leaders in their respective fields. Employee wellness initiatives He noted that KFH organized numerous sports and health initiatives for employees, including the Padel competition held as part of the Movember campaign, with the participation of 32 players. The Bank also organized a PlayStation tournament and a bowling tournament, both of which saw strong participation and a high level of competition among employees. Health awareness campaign Al-Ruwaieh said: “In continuation of its role in health awareness, KFH successfully launched its breast cancer awareness campaign, and Movember campaign under the slogan You Are Stronger, in addition to its diabetes awareness initiative, encouraging the adoption of preventive measures.” He added that these efforts also included various health initiatives and activities in cooperation with Al Salam Hospital and the Dasman Diabetes Institute, in addition to organizing a series of first aid courses, blood donation events, and sponsoring numerous awareness seminars and campaigns for the prevention of various diseases. The Bank also organized sports events throughout the year to encourage different segments of society to adopt an active lifestyle and maintain good health. Social Media Channels He added that KFH leverages its social media channels to serve customers and the public by publishing awareness campaigns and educational content, while responding to all customer inquiries within record time. Increase Good Deeds in Ramadan Al-Ruwaieh further mentioned that KFH’s Ramadan campaign, Increase Good Deed in Ramadan, saw remarkable success with its numerous community and volunteer initiatives. This included distributing approximately 30,000 Iftar meals, Ramadan Majla, and Eid clothes in collaboration with Kuwait Red Crescent Society, hospitality services for worshippers at mosques, and organizing the largest walking challenge, in collaboration with KFH strategic partner, V-Thru. Throughout the month of Ramadan, KFH also shared a series of awareness videos in collaboration with medical doctors and nutrition specialists as well as traffic awareness messages in partnership with the Ministry of Interior, promoting safe driving practices and accident prevention, along with initiatives to share Iftar meals with on-duty workers during iftar timing, Gergean celebration activities, and cooking courses and many other activities. Over 500 participants in KFH’s Quran Recitation Competition Al-Ruwaieh added that KFH organized the 12th annual Quran Recitation competition, which the Bank launched and organized for the first time in Kuwait. The competition witnessed the participation of over 500 contestants from all segments of the society, and 60 winners were honored across different categories. KFH Holy Quran Application He indicated that KFH offers the Holy Quran mobile application, available on iOS and Android. The app has achieved record numbers in users and downloads across various app stores, thanks to its unique user-friendly features. Sustainability report Additionally, KFH issued its fifth annual Sustainability Report, highlighting its proactive initiatives in sustainability and social responsibility. Carbon footprint report KFH also released its second Carbon Footprint Report, presenting a comprehensive assessment of the environmental impact of its operations, products, and services, in line with the Bank’s efforts to develop financial products that support environmental initiatives. Global awards and recognitions KFH received a number of prestigious awards, including the Most Sustainable Projects in the Middle East award for 2025 from Forbes Middle East magazine. The Bank also won the Sustainability Award – Middle East Level and the Corporate Social Responsibility Award from EMEA Finance in addition to maintaining its inclusion in the FTSE4Good Index, and a rating of "A" by MSCI ESG index. Investing in the community Al-Ruwaieh emphasized that social responsibility is an integrated strategic approach reflecting KFH’s institutional values in serving society. He noted that KFH will continue to invest in the community and launch initiatives that support and advance the goals and pillars of sustainable development across various social levels.

KFH Offers Banking Services Powered by Modern Technology
KFH Offers Banking Services Powered by Modern Technology

In line with its commitment to meeting customer needs and keeping pace with the latest technologies, Kuwait Finance House (KFH) offers through its smart branches leading banking services that are convenient, secure, and seamless, ensuring the highest standards of excellence. These efforts affirm KFH’s leadership in digital transformation and innovation, enabling the Bank to offer digital financial and banking solutions that add value to customer experience. KFH is keen to strengthen the presence of its smart branches, which are currently 11 spreading across Kuwait. Customers can find these branches in The Avenues and the co-op societies of Ishbiliya, Jabriya, Mangaf, Sabah Al-Ahmad, Al-Salam, and Abu Fatira. The branches are also located in Shuwaikh KFH Auto Showroom, Al-Khiran Mall branch, as well as Abdullah Al-Salem and Airport branches. Thanks to their success and ease of access to various banking transactions, KFH aims to increase the number of its smart branches to meet the needs of customers in most areas of Kuwait. Additionally, KFH continues to strengthen its service delivery channels through smart branches, KFHOnline application, social media platforms, as well as through robotic and AI technologies, among many other innovative alternatives to traditional banking channels. Through its network of electronic branches across Kuwait, customers are able to access a wide range of interactive banking services such as Murabaha transactions, requesting credit and prepaid cards, updating personal data and mobile number, activating cards, instant cheque book printing, instant card issuance, receiving 10 gram gold bullions, opening accounts, buying and selling gold, and cardless cash withdrawals via mobile using a QR code, civil ID, or mobile number, among other fast and secure financing and banking transactions. Affirming its leadership in digital innovation, KFH comprehensively updated its ATMs and KFHOnline mobile app, featuring a sleek modern design and smart services. Currently, KFHOnline provides over 200 banking services. The e-banking transactions also include instant virtual prepaid card issuance, checking the PINs of the credit and debit cards, opening an additional bank account online without having to visit the branch, temporarily suspending cards, opening deposits, adding beneficiaries, balance inquiry, requesting financing, checking the financing obligations and the number of installments, reviewing investment plans, receiving account balances and deposits summary, in addition to managing children’s accounts through Baiti account, in addition to many other online e-services. It is worth noting that the fully automated smart branches which operate 24/7 reflect the significant progress in the retail banking industry amid the growing users’ reliance on technology for quick and highly efficient banking services.

KFH warns against unverified online links
KFH warns against unverified online links

Kuwait Finance House (KFH) participated in the third edition of Kuwait Hackathon, organized by CODED Academy in cooperation with the National Cyber Security Center (NCSC). The participation aligns with KFH’s social responsibility and its leading role in empowering youth, promoting innovation, and encouraging national talents specializing in modern digital technologies and individuals interested in software and cybersecurity. Head of Public Relations and Media at KFH Group, Yousef Al-Ruwaieh affirmed the Bank’s commitment to supporting this initiative, the largest national cybersecurity event in Kuwait, with the participation of over 300 Kuwaiti youth. The competition was launched on the sidelines of the NEXUS exhibition under the patronage of First Deputy Prime Minister and Minister of Interior, Sheikh Fahad Yousef Saud Al-Sabah. While receiving an honor on behalf of KFH, Al-Ruwaieh stated in a press release that fostering innovation and creativity among Kuwaiti youth is one of the key pillars of the Bank’s social responsibility and sustainability strategy. He explained that such initiatives help strengthen national cybersecurity and contribute to building a digitally qualified generation capable of tackling future challenges. “Digital literacy has become a necessity rather than a choice, which calls for investing in the community and youth and equipping them with the skills required in cybersecurity and advanced technology,” He noted. “Kuwait Hackathon and other digital initiatives are an important step towards preparing a generation of national talents capable of protecting the country’s digital infrastructure and qualified to lead technological transformation and support the digital economy in Kuwait.” Al-Ruwaieh expressed KFH’s pride in its long-standing strategic partnership with CODED Academy, since 2018 which has resulted in the launch of many distinctive programs and initiatives that cover all age groups starting from children’s programs up to initiatives involving university students and graduates such as Kuwait Codes, Kuwait Hackathon and CODED Juniors. These initiatives have contributed to qualifying youth, supporting start-ups, and developing entrepreneurship and advanced technical skills in the community. He further noted that KFH was the first entity to collaborate with CODED, highlighting the Bank’s strong track record of fruitful partnerships and initiatives that add value to society and reinforce KFH’s leading position as a role model in the private sector. CODED Academy CEO - Ahmad Marafi In his statement, CODED Academy CEO, Ahmad Marafi, commended the strategic partnership with KFH which led to strengthening the Academy’s capabilities and expanding its activities and scope of services to include a larger segment of Kuwaiti youth. He added that the partnership with KFH has contributed to increasing the number of qualified coding professionals, reflecting the Bank’s pioneering role in promoting innovation and empowering youth in technology fields as part of its social responsibility. Marafi pointed out that Kuwait Hackathon is the largest national initiative in cybersecurity, organized to global standards, and represents a turning point in equipping a competitive digital generation in line with Kuwait’s vision for digital leadership. Competition results The competition witnessed strong participation in two categories: Professionals, and High School and University students. In the Professionals track, team (zero2RET) secured first place, followed by (P4YL04D.exe) in second and (5A) in third. Meanwhile, in the other category, team (Wave Blue) came first, (RootX) second, and (PowerxSec) third.

KFH Receives Honor for Societal Leadership and Prominent Role in Environment Preservation
KFH Receives Honor for Societal Leadership and Prominent Role in Environment Preservation

Kuwait Finance House (KFH) participated in the closing ceremony of the national campaign, "This Is Your Role," which aims to promote environmental awareness, cleanliness, and the greening of Kuwait. During the ceremony, KFH was honored in recognition of its leadership in social responsibility and prominent role in supporting environmental initiatives and promoting volunteerism culture as a key pillar of sustainable development. KFH Executive Manager Social Media and PR Services Center, Abdullah Al-Saif, received the award on behalf of the Bank, in the presence of the Minister of Social Affairs, Family and Childhood Affairs, Dr. Amthal Al-Huwailah, Minister of Education, Sayed Jalal Al-Tabtabaei, Ahmadi Governor Sheikh Homoud Jaber Al-Ahmad Al-Sabah, and Governor of Mubarak Al-Kabeer and Acting Governor of Hawally, Sabah Bader Sabah Al-Salem Al-Sabah. They commended KFH’s role and commitment toward community development, environment preservation and its major contributions to sustainability and social responsibility. On this occasion, KFH Executive Manager Social Media and PR Services Center, Abdullah Al-Saif, stated that the Bank’s participation in this national initiative, which ran from 2 November to 3 December, in cooperation with the Ministry of Social Affairs among a wide participation from public and private entities in addition to volunteering teams, reflects KFH’s commitment to supporting national initiatives. It also highlights its keenness to strengthen efforts to protect the environment and promote awareness among all segments of society. He emphasized that KFH’s involvement in community and environmental initiatives serves as a model for the private sector's role in supporting and driving activities that positively impact society. He also noted the strong response from the KFH volunteer team and employees to the "This is Your Role" initiative, highlighting their efforts in cleaning beaches and waste areas, alongside rehabilitating and greening various locations across all Kuwaiti governorates. Al-Saif explained that these efforts fall under “Keep It Green” initiative, an umbrella program dedicated to environmental protection and engaging youth in cleaning and beautifying facilities through field and awareness activities across all governorates. It serves to note that KFH actively reinforces its role in fostering public-private sector partnerships to support environmental preservation and sustainability. The bank achieves this by backing initiatives and programs specifically designed to protect Kuwait's environment and boost general environmental awareness.

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