In line with its program “Better Health ... Better Life”, Kuwait Finance House (KFH) has signed a strategic partnership agreement with V-Thru application for organizing daily virtual walking challenges to the public throughout the month of Ramadan covering various areas.

This partnership comes as part of KFH’s social responsibility and efforts to engage with people to promote virtual activity and daily exercise lifestyle.

Assistant Manager Public Relations and Event Management at KFH- Fahad AlSaad, said that the virtual activity will take place during the walking hours allowed by the government. “Everyone will be invited to participate by opening the app and completing the challenge of walking a certain distance (1km). Everyone who completes the challenge in time will receive 1KD in their balance on the App which can be used for in-app purchases from various cafes and restaurants. People could also have the option to donate the daily prize of 1KD to charity inside Kuwait”, he added.

AlSaad pointed out on the sidelines of signing the partnership agreement, that the partnership also confirms KFH’s keenness to support small businesses and the entrepreneurial initiatives of the Kuwaiti youth, especially during these difficult circumstances.

He explained that at the end of the month of Ramadan KFH will reward the top 10 in the scoreboard with X-Pay compatible wearable devices (Garmin, Fitbit, Samsung).

“In addition to the daily walking challenge, KFH will organize side challenges by encouraging people to activate their Digital Wallet on their fitness wearable device and upon finishing the daily challenge, they show one of KFH representatives proof of activation for an extra credit reward of KD2, Alsaad said.”

Meanwhile, CEO V-Thru Abdullah AlShalabi praised the collaboration with KFH, indicating the application is in line with the healthy lifestyle and the social responsibility of V-Thru, not to mention it meets the aspiration of people for virtual daily exercise.

He added that the App has different features such as V-Fit for virtual walking, walk-thru for orders, and the nutrition calculator, indicating there will be constant updates to the app for making life easier.