Public Relations and Media Executive Manager at Kuwait Finance House (KFH) Saeed Tawfiqi, stated that the media materials and advertisements posted by KFH through social networks, are highly accepted and the number of followers is constantly increasing, whether on Facebook, Twitter, or Instagram, in addition to YouTube. He added that the number of followers reached 145,000 in all those social networks.
Tawfiqi said that KFH uses social network channels to get closer to its clients and to allow them to express their points of views and suggestions transparently at any time. He went on to say that KFH’s social network team communicates with clients online and assists them in solving any problems they face, and answers their questions, not to mention coordinating with Alo Baitok and the concerned sectors.
Moreover, Tawfiqi mentioned that the media and advertisement materials spread awareness among the society, and reinforce values. He noted that KFH sponsors athletic and social events, such as students’ conferences and the honoring of distinguished employees; thus strengthening ties between KFH and various segments of the society.
Tawfiqi stressed the importance of social networking in reminding people of important events, such as blood donation and diabetes campaigns. He underlined the role played by KFH’s contests on Instagram in attracting new clients through offering them prizes, in addition to the Eid contest that involves choosing the best picture that depicts Adha Eid and the traditions associated with it. It is worth noting that 2100 contestants took part in this contest.
Furthermore, Tawfiqi concluded by saying that KFH followers’ interaction on social networks reflect the trust they have in the bank, its products, and its services. This reinforces the bank’s brand, which is considered to be the highest in Kuwait, and shows its client base.