Kuwait Finance House (KFH) announced its strategic partnership with TAS Entertainment to officially sponsor the inaugural season of "AlShaheed Adventures" in Phase 3 of AlShaheed Park. The partnership aligns with KFH's efforts to strengthen cooperation with official entities, support Kuwaiti youth projects, and help develop Kuwait's tourism and entertainment sectors.

This partnership reflects the bank's corporate social responsibility and a shared vision to invest in national potential while supporting high-quality projects that boost tourism, fulfill community aspirations, and offer diverse choices for youth, families, and all societal segments.

Empowering Youth and National Partnerships 

Head of Group Public Relations and Media at KFH, Yousef Abdullah Al-Ruwaieh said: “We are proud of our strategic partnership with AlShaheed Adventures. This initiative serves as a model for leading community and national projects in tourism while supporting entrepreneurship and empowering Kuwaiti youth, a key pillar of our social responsibility strategy.”

Al-Ruwaieh emphasized KFH's ongoing commitment to supporting sustainable development, the economy, and SMEs, aligned with Kuwait's development goals and Vision 2035.

He affirmed that KFH consistently supports national and community initiatives, empowering young Kuwaiti talent and advancing impactful tourism and entertainment projects. He added that such partnerships exemplify effective public and private sector integration.

He noted that KFH’s sponsorship of AlShaheed Adventures highlights its commitment to premier events that create memorable experiences for the public while strengthening Kuwait’s status as a top tourism and entertainment hub.

New Experiences set Kuwait as Tourism Destination

Meanwhile, Senior Manager PR and Event Management at KFH, Fahad AlSaad said: “Through this partnership, KFH is offering exclusive ticket discounts for AlShaheed Adventures while officially sponsoring the ski slope and snow village. This allows us to connect with the public and provide our customers with unique, seasonal experiences.”

Supporting Youth: An Ongoing Commitment

AlSaad emphasized that supporting AlShaheed Adventures reflects KFH's ongoing commitment to empowering Kuwaiti youth and innovative projects, rooted in its leading community role.

The Bank also supported the entertainment sector through a three-year strategic partnership with the Touristic Enterprises Company for Kuwait`s Winter Wonderland, hosting events, activities, competitions, and giveaway prizes throughout the season.

Additionally, KFH advances its social and environmental commitment through the "Keep it Green" campaign, an overarching initiative that drives programs to build environmental awareness, promote sustainability, and expand green space.

Investing in National Expertise to Develop Entertainment

TAS Entertainment CEO, Tariq Alomar said: “We are proud to partner with KFH, demonstrating the power of investing in local talent to enrich quality of life and boost tourism. Beyond offering outstanding entertainment, TAS aims to help build an advanced, world class sector driven by Kuwaiti leadership.”

For her part, TAS Entertainment Chief Operating Officer, Fatima AlSaqabi explained that the partnership marks a major milestone for the project, stating: "We are proud of KFH's confidence in our team and capabilities. Great achievements happen when vision aligned institutions combine their strengths, with each party bringing complementary value. This partnership demonstrates what happens when experience, trust, and resources align around a shared national ambition."

She added that AlShaheed Adventures reflects a growing movement to elevate local entertainment and build professional business models capable of delivering high-quality experiences regionally.

AlShaheed Adventures: A New Destination for Fun and Entertainment

AlShaheed Adventures is Kuwait's newest entertainment destination, located within the Phase 3 expansion of AlShaheed Park—a national project affiliated with the Amiri Diwan. It brings a variety of attractions under one roof, featuring a snow village, trampoline park, ice rink, and go-kart track tailored for youth, families, and adventure seekers. This new expansion adds a dynamic dimension to the AlShaheed Park visitor experience, offering a modern space that combines entertainment, physical activity, and adventure.