Kuwait Finance House (KFH) partnered with Hzaya to launch an innovative program aimed at raising awareness and helping children develop essential life skills and a stronger understanding of banking. As part of the Diraya campaign, this initiative focuses on teaching early savings and financial planning to Baiti account customers through hands-on, interactive methods. The program also educates children on crucial safety measures for banking transactions.

The program was designed to teach Baiti account customers about saving and investment using the most effective methods. It clearly explained these concepts, highlighting the benefits of saving for both individuals and society. This approach helps children develop a strong sense of financial responsibility early on, providing them with the necessary skills to manage future financial challenges. The ultimate goal of the program is to foster responsible individuals who can confidently handle daily financial situations.

KFH is committed to supporting these initiatives, as they reflect the bank's dedication to developing all segments of society. The bank aims to promote positive values and build a sustainable financial future founded on a solid basis of awareness and planning.

This initiative is an extension of several specialized activities that KFH has organized under the Baiti program. These initiatives include a cybersecurity workshop, held in collaboration with the Bank’s strategic partner, CODED Academy, which educates children on the risks of unsafe electronic device usage and promotes secure digital practices.

KFH recently partnered with the Kuwaiti project, Exzootic, to provide a unique recreational experience for its Baiti program customers. This collaboration gave children the chance to explore Kuwait's first interactive indoor forest, reflecting KFH's commitment to supporting local initiatives, nurturing young talent, and boosting their potential for success.

KFH's Baiti program, for children up to 14, instills saving habits through a Sharia-compliant investment savings account. It offers educational and recreational activities to boost children's financial and social awareness, while providing parents with an ATM card and e-services for easy account management.

Hzaya Bookstore specializes in books for children and young adults, with a mission to promote a love of reading. The bookstore aims to enrich young minds with meaningful concepts through carefully selected stories that meet high educational standards for parents.

KFH continuously protects its customers and boosts their financial knowledge through various campaigns and initiatives driven by the Diraya banking awareness campaign, which was launched by the Central Bank of Kuwait in partnership with the Kuwait Banking Association and local banks.