Senior Manager Social Media and PR Services Center at Kuwait Finance House (KFH), Abdullah Al-Saif, said that KFH activated the new feature launched by Twitter, to classify the user’s category. This is to require that KFH`s page on Twitter with the name “Bank” include the bank’s identity and its activity, and thus KFH will be the first local bank to activate the category classification on Twitter. This will have several advantages, including ensuring that content is consistent with profile, facilitating search and recall operations, increasing the effectiveness and privacy of content through arrangement and presentation within a specific scope in a way that adds speed and extension to the media and advertising content of KFH on Twitter, where the number of the bank’s followers is about 350 thousand.

Al-Saif added in a press release that the total number of followers registered on KFH pages and channels on social media is more than one million people, while millions visit KFH pages on various electronic means and channels. They follow up and interact with their contents, which vary between Informative material, advertising, competitions, products and services, with clarification of the legal aspects and controls as well as supervisory instructions associated with the provision of the service.

He said that KFH serves thousands of its customers daily by receiving their inquiries and questions and responding to them through social media channels, achieving the best levels of communication between the bank and customers. Al-Saif pointed out that the important role of the main electronic channels in marketing KFH services and products is increasing by day, in light of increase and demands of customers of different age groups to interact with social media. Customers can be obtain services, assistance and information from KFH at any place or time, as KFH is always keen to provide assistance to its customers in all circumstances.

Al-Saif pointed out that KFH pages on the various communication channels have gained great trust from customers and visitors, due to the excellence of the presented media, the quick access of, and progress in, search operations, the constant material and content updating and the accurate follow-up around-the-clock through a specialized and professional work team.

It is noteworthy that KFH was the first bank in Kuwait to activate the “Guide” feature that was recently added to the “Instagram” application. That was a continuation of its excellence in keeping abreast of the latest updates offered by digital platforms, and within the framework of adopting digitization in various operations and communication tools and enhancing communication and constructive interaction with customers by facilitating access to KFH content on its social media channels, and getting to know more about the Bank's services and products as well as launching awareness campaigns and various offers.

KFH is keen to be present in various electronic channels and social media. This is in line with the bank’s strategy of always being close to customers and the public, learning more about their interests and interacting with them, as well as encouraging their participation in events of interest to various segments of the community.