Kuwait Finance House (KFH) successfully concluded its Ramadan campaign 2016 that included several social and volunteer activities. KFH eventful Ramadan program confirms its leadership in achieving the corporate social responsibility, yet reiterates the bank’s firm belief in encouraging volunteerism, raising the awareness of philanthropy and charity, while boosting the community-oriented initiatives within society.
KFH organized and participated in a wide range of activities and events tailored to reach out across the community and within the institution. The activities encompassed the annual Ramadan Ghabqa that was held in the presence of the executive management and a huge number of KFH employees. The Ghabqa witnessed huge participation, competitions and distributing prizes. Moreover, the bank held Ghabqa for journalists and reporters in recognition of their vital role in the economic and social issues, not to mention the confirmation of the bank’s keenness to continually communicate with all local media outlets. This Ghabqa witnessed remarkable attendance from different media types; print media, broadcast media, and the Internet.
KFH organized several visits to medical centers as part of its social responsibility and efforts to put smile on patents’ faces. The bank visited Hussain Maki Joma'a Hospital; it distributed gifts to the patients and wished them speedy recovery. It also organized a visit to nursing homes and handed out gifts to the elderly in continuation of its efforts to communicate with all segments of the society in the holy month of Ramadan.
Furthermore, the bank paid a visit to the officials and operatives of Airport Surveillance Radar Tower and the officials of the Vertical Aviation Center, affiliated to the Ministry of Interior and had breakfast feast with them. This initiative was meant to recognize those who have duties to serve the country and the people during breakfast time.
KFH organized Confectionary Gergeian events for many parties including the Kuwaiti Association for Down syndrome, Kuwait Society for Guardians of the Disabled, Palliative Care Center, and Alrazi Hospital in efforts to comfort the patients and alleviate their pain. In addition, KFH celebrated Gergeian with the kids at Nayef palace and the Discovery mall.
KFH distributed thousands of Iftar meals at different places encompassing Nayef Place, Sharq, and Abdullah Alyaqout mosque, not to mention a number of different industrial areas. The bank participated in organizing Qiyam prayer held at the State’s Grand Mosque and at Bilal Bin Rabah Mosque and distributed beverages among worshippers and the personnel at the mosque. Also, KFH honored the Quran reciters and the working team leaders at the State’s Grand Mosque, and recognized the volunteers of Nayef palace and Iftar Cannon who took part in distributing breakfast meals during Ramadan.
With regards to social media, KFH presented many health and awareness materials on its social media channels in collaboration with Dasman Diabetes Institute and the nutritionist Dr. Ahmad Lairy. It also presented security awareness tips in collaboration with the Ministry of Interior.
KFH launched its Ramadan TV Commercial “You are at Home amongst Family” that achieved a record-breaking viewership on the social media channels on the first days of the holy month of Ramadan. The TVC strongly reflected the values of the Kuwaiti society, KFH’s Islamic identity, and its social role. It highlighted KFH’s presence, local roots and heritage with a joyful and happy Ramadan phrases. Moreover, it achieved the most trending YouTube video in Kuwait during the first week of Ramadan where the total of Ramadan campaign viewership on YouTube reached nearly 1.3 MLn views.
On the First day of Eid Al-Fitr, KFH launched its TVC highlighting the Kuwaiti culture and values, mainly on Eid. This was incarnated on the character of the young girl innocently requesting money (Eidiya) from the TVC star AlBaghli before she accompanies him home.
Further, the campaign encompassed several activities on different social platforms mainly @KFHgroup account on instagram where the bank launched a daily competition revolving around the Ramadan theme campaign TVC that offered 30 prizes to 30 winners, while generating a total of 146K participated comments from fans.