Themed “You are at Home amongst Family”
Kuwait Finance House (KFH) has revealed its exciting Ramadan program, “You are at Home Amongst Family”, which will kick off the first day of the holy month with a new inspiring TV commercial strongly reflecting KFH’s Islamic identity, values and social role. It highlights KFH’s presence, local roots and heritage with a joyful and happy Ramadan note.
The new Ramadan TV commercial, which will be extensively broadcasted on KTV1, Al Rai TV and MBC channels, social media and other media channels, conveys a powerful social and human message embodying KFH’s leading social role and its leadership in this field, while reiterating the strong bonds with various segments of the society.
The concept of the TV commercial emphasizes the Islamic human and social values of giving, love and tolerance in the society in general, particularly in communities. It takes viewers in a tour to a modern and simple Kuwaiti neighborhood through the eyes of a boy who loses his way between homes and all neighbors rush to make him feel at home.
KFH’s TV commercial this Ramadan comprises creative artistic scenes, with a new bright, joyful and positive approach that reflects the spirit of kindness, hospitality, compassion and cheerful Ramadan moments in the community attuned with KFH’s own values. The lyrics of the TV commercial magnificently interact with delicate themes expressing the strong bonds of a one-family spirit, while highlighting human values, neighborly warmth and kindness.
Renowned reciter of the Holy Quran and KFH’s strategic partner Meshari Al-Baghli plays a main role in his first debut in the TV commercial as the lead vocalist. Al-Baghli, who is also popular in social media figure with a large number of followers and likes, says in his Facebook page he is not a scholar (Shaikh), rather he admires and recites the Holy Quran.
Together with Al-Baghli, Ghala Al-Jasmi, who is one of the youngest most famous girl figures on social media with over 2 million followers on Instagram only, performs the role of the boy’s sister in the TV commercial in an exclusive appearance in KFH TV commercial – her first ever. Ghala is known with her likable personality and cute facial expressions, in addition to her love of makeup.
KFH, wishing everyone a blessed Ramadan, has many other activities stored for the holy month.