Kuwait Finance House (KFH) has launched a distinct advertising campaign in tandem with the occasion of National and Liberation Days anniversary that confer the joy of freedom and loyalty atmospheres on Kuwait. The campaign includes an Ad to incorporate children’s innocence and spontaneity in spreading joy, emphasizing the cohesion of the Kuwaiti national fabric, and fostering the national integration. This campaign emanates from KFH’s firm belief in the importance of its social and national role in the country.
The lyrics of the advertisement are adorned with love and loyalty meanings. In the Ad, children celebrate in an authentic way and feel the enormous happiness of the occasion of the 55th National Day and 25th Liberation Day. No rehearsal or staged scenes were used as children express themselves naturally with great simplicity, spontaneity and admiration where the lyrics narrate “This is our beloved Kuwait … See it through our eyes … Our home, the most precious of all homes”. This reflects the national values and principles which are kindness, generosity, security, tranquility, love and peace.
The campaign embodies people’s loyalty and love to Kuwait through the simplicity and innocence of children to draw a smile and spread joy amongst all.
It is noteworthy that this National and Liberation Days communication campaign conveys a joyful message of happiness in the key public locations, blended with little moments of smiley faces and Kuwait’s flags hoisting to mark this anniversary.
KFH is keen on embracing its social responsibility, while participating in every event of importance to the society, primarily the national events. This affirms KFH’s prestigious status and underlines its unremitting efforts in pushing other private sector institutions to follow suit in shouldering the social responsibility in all its fields.