Kuwait Finance House (KFH) Strategy and Corporate Affairs General Manager Fahad Al-Mukhaizeem revealed that KFH will place a television commercial, as part of its activities during Ramadan, in order to trigger interaction and participation from the society.
Al-Mukhaizeem noted that the idea of the commercial shows the challenges facing public service personnel during Iftar time, such as policemen, the coast guard, paramedics, power personnel, oil security officials, and a large segment of doctors and engineers. He added that part of KFH’s social responsibility calls for focusing on this segment of people, in recognition of their efforts towards the society during Ramadan.
Moreover, he mentioned that the commercial reflects the loyalty of this segment, and also reflects the pride the society takes in this segment of employees that are on duty during such family occasions and gatherings.
Al-Mukhaizeem asserted that KFH considers social responsibility a cornerstone, and stressed that KFH highlights collective efforts to spark the development of societies. He went on to explain that since a decade, KFH has been keen to take part in social events, which embodies KFH’s identity, and cements faith.