Kuwait Finance House (KFH) launches an internal campaign among its employees to donate blood on June 14th, which is Blood Donation Day, according to the World Health Organization. Several senior employees at KFH will take part in the event, since the Central Blood Bank is in constant need of blood. The Marketing and Public Relations Department had sent invitations to employees to encourage them to donate blood, where it explained to them the benefits of blood donation, not to mention the possibility of saving the lives of those in need for blood.
This campaign comes as part of KFH’s efforts in the field of social responsibility, especially the health sector, where KFH built a hospital for drug addicts, and donated money to build medical emergency centers in many areas, in addition to equipping hospitals that need medical supplies and equipment.
It is worth noting that KFH launched a campaign concerning diabetes, where the bank signed a cooperation agreement with the International Diabetes Foundation to serve diabetic patients and raise the awareness of the public concerning that disease.