A delegation from the Marketing and Communications Department at Al-Reyad Bank visited the Marketing and Public Relations Department at Kuwait Finance House (KFH) to observe the work mechanism that the department follows.
The Marketing and Public Relations Manager Eng. Fahad Al-Mukhaizeem elaborated in his explanation of the marketing and advertising strategy put by him a year ago when he took his post. This strategy aims to magnify the major accomplishments that KFH has made during the last years, which reinforced its leadership, not only domestically, but also globally. This was symbolized by winning "Best Bank in Kuwait" award from the well-known "The Banker" magazine, in addition to KFH-Malaysia that won several awards that reinforced its leadership in the Islamic finance industry in East Asia, in spite of the fact that it was founded 3 years ago in Malaysia.
Al-Mukhaizeem stressed the importance of making perfect use of the available resources in any institution, especially the human resources and advanced technology, in reaching the goals of the institution, which allows it to communicate efficiently with all parties that it deals with, whether clients who are entitled to getting the best service, or other parties that contribute to the success of the institution.
He stated that the support that the Marketing and Public Relations Department gets from top management plays an important role in enabling it to perform the tasks assigned. Moreover, the closer the top management is to the department, the easier it is for the employees in the department to give their utmost efforts, which will eventually lead to positive results.
Al-Mukhaizeem announced the importance of implementing new and innovative ideas in the field of marketing and public relations, since this department deals with rapid variables. These variables push employees in the department to be in constant updating with them, which eventually leads to the best approach possible to the goals of the institution.
In his response to some queries asked by the visiting delegation about entering the Saudi market, Al-Mukhaizeem stressed the great interest that the top management is showing regarding the Saudi market. Moreover, he added that KFH management has stated on many occasions that the Saudi market is full of major investment opportunities, and that it is one of the most important markets that KFH will focus upon in the coming period.