Kuwait Finance House (KFH) announced its strategic partnership with the Ministry of Education and the Ministry of Information for the "Ma’a Attalaba" competition. The program provides a platform for students to showcase talents and enhance knowledge, engaging over 1,200 students from 24 schools and broadcast via Kuwait TV and the 51 Platform.

KFH Executive Manager Social Media and PR Services Center, Abdullah Al-Saif affirmed that KFH's role as a strategic partner in the long-running program, a viewing staple for over 50 years, highlights its leadership in social responsibility. This involvement confirms the bank's dedication to supporting students, youth, and educational initiatives.

He noted that this program is a national project focused on educational development. It aims to support students by honing their talents and broadening their experience, thereby preparing them for a better future. The program also significantly contributes to purposeful media that provides valuable information to the community.

Al-Saif highlighted KFH's commitment to prioritizing students and education through its CSR program. This commitment is realized via initiatives for student development, including strategic university partnerships and participation in workshops designed to enhance graduate performance. KFH is keen on supporting student achievements, graduation projects, and innovations through various events. Crucially, the KFH Academy was launched to familiarize university students and graduates with KFH's departments, aligning with the Bank's strategy to achieve sustainable development by empowering youth.

Since its first broadcast on Kuwait TV in 1975, the student competition "Ma’a Attalaba" has been a prominent educational media fixture. The program uses an entertaining format to test knowledge in science, literature, history, and Kuwaiti heritage, aiming to foster national identity in a positive, competitive setting.

Re-introduced with a modern approach, the program blends educational content and interactive digital elements, making it dynamic and appealing to the new generation.

The strategic partnership was announced in the presence of Executive Manager Social Media and PR Services Center at KFH, Abdullah Al-Saif, Director General of Support Services at Ministry of Education, Maryam Al-Enezi, and VO Platform Chief Executive Officer, Zahra Dahdari.