KFH: Strategy to use social network sites efficiently in cementing relations with clients, develop products
28,000 members on KFH’s Facebook page, 4000 for Twitter
Kuwait Finance House (KFH) asserted that there is a long-term strategy to reinforce its presence on social network sites, including Facebook and Twitter, in order to take advantage of such sites to develop and increase instruments used in interacting with the public, which allows it to delivers its messages to them and to listen to their opinions. This will cement the bank’s image and brand, in addition to supporting marketing and sales operations.
KFH’s Public Relations, Marketing, and Strategic Planning Department Manager Fahad Al-Mukhaizeem announced that KFH plans to develop its strategy that targets social network channels through hiring high caliber cadres who follow up and supervise KFH’s usage of those channels; especially since KFH was one of the first financial institutions in the region that initiated contact with its clients through innovative means by setting up a page on Facebook, where it followed a professional method in interacting with people, in order to attract the largest segment possible. He went on to say that during the first phases, KFH organized many cultural competitions and sent messages explaining Shariah compliant banking services, and allowed the public to interact and state their opinions that are discussed by a specialized team. He mentioned that in 2010, KFH has made great accomplishments in using social media, which allowed it to place high among local banks, where it ranked first among Facebook users by having 28,000 members with a 20%weekly increase in members, while 4000 people interact with KFH through Twitter with a 25% weekly increase. He noted that the age group of 18-24 represents the largest chunk in users, which prompts KFH to further expand in using such means to take advantage of this segment.
Moreover, Al-Mukhaizeem said that the services and competitions organized by KFH on social networks and smart phones have attracted large number of followers, where the Holy Quran program, which is considered the first of its kind, managed to attract more than 150,000, in addition to KFH’s competition in Ramadan and the recent completion of Kuwait’s slogan 2035.
Picture: Fahad Al-Mukhaizeem
KFH’s page on Facebook