Kuwait Finance House (KFH) announced the launch of its Clubhouse application channel, which the public can follow by writing KFHGroup on the search list. This is to enhance communication channels with the public and customers and keep abreast of the digital developments of social media.
This step comes within the framework of KFH's keenness to be present in various electronic channels, including social media platforms, within the strategy of always being closest to customers and the public, in order to listen to their opinions and suggestions and learn more about their interests and interact with them.
The Clubhouse application is one of the social media applications that has gained popularity recently, and it can be logged in and joined in virtual rooms to have audio discussions and share ideas and stories on various topics.
The Manager of Social Media and PR Services Center at KFH, Abdullah Al-Saif, said that KFH channel on the Clubhouse application gained traction from followers and the public in the first audio discussion organized by the bank on the occasion of the national celebrations which included contests and prizes.
He pointed out that KFH has a team of national talents qualified with high competencies to manage audio discussions and interact with followers, and listen to their suggestions, requirements, and ideas closely and with high transparency. This will positively reflect on KFH's efforts to provide what the customer and the community aspire to within the highest standards of quality and excellence.
KFH benefits from the Clubhouse application by using it as a platform to measure the interests of the youth and followers in terms of banking services. It also represents an opportunity to be a tool for evaluating customer service and community impressions, such as questionnaires, focus groups, individual and group meetings and other tools for identifying opinions and reactions which KFH strives to apply to meet the needs and aspirations of society and customers in an optimal manner.
More than a million followers
The number of followers of KFH channels on various social media platforms increased to more than one million followers, and the percentage of interaction and engagement increased significantly, which confirms the distinction, diversity and comprehensiveness of the content provided by KFH. The content covers banking services and products, awareness campaigns, awards, competitions, youth and student activities, interaction with national and community events and international days, awareness of health guidelines under exceptional circumstances, support for the front lines, and the spread of financial education in society, educating customers about their rights and protecting them, how to protect against electronic crimes, electronic fraud and potential risks, introducing the use of digital solutions launched by the bank, working hours for KFH branches and exhibitions, in addition to publishing the bank’s news and more.
KFH also uses its channels on social media platforms to help customers and respond to their inquiries through a specialized social media team. This enhances the connection and interaction between KFH and its customers and contributes to providing the best services to achieve the highest levels of customer satisfaction.