Kuwait Finance House (KFH) launched “Your “KFH” Visa card, the key to your house in Europe” Campaign. This unprecedented campaign aims at differentiating KFH customers by offering them unique experience, where spending 1KD using “KFH” Visa cards could make their dreams of owning a property of their choice in any European countries come true.
Group Deputy General Manager Cards at KFH, Nimer Yasin said that the new campaign is is valid till 16th September 2019, indicating 3 KFH customers will be the winners in the campaign. There will be three draw events that will be held on every month. The winner is eligible to get financial funds to purchase a property of their choice only in any European country. He added in a press release: “In addition, business class tickets to Europe with a companion and stay in a 5-star hotel for 5 nights will be provided to finalize the deal, with KD 1,000 pocket money to be used.”
Yasin mentioned that customers earn 1 chance for every KD 1 spend locally, and 2 chances for every KD 1 spend internationally to enter the draw.
He explained that customers eligible for the draw are “KFH” Visa cardholders, indicating that the campaign that came in tandem with holiday season, contributes in adding value to customers’ experience upon using KFH Visa cards.
Yasin said “Getting chances to enter draw of winning a property in any of European countries encourages the usage of cards, revitalizes the market and boosts merchants’ sales”.
He emphasized the continuing efforts to enhance collaboration with Visa to launch and carry out several exciting campaigns as this increases customers’ satisfaction and expands the market share of the bank in the field of banking cards.
He reiterated that this campaign is part of KFH’s innovation strategy and plays a role in maintaining the leadership position of the bank in the field of banking cards in Kuwait. The campaign is an episode of the success series especially after the successful launch of the first-of-its-kind in Kuwait “Metal Card” for the private banking customers, and the winning of Visa Global award of the Fastest Growing Debit Portfolio in Kuwait.
Ankush Devadason, Visa’s Country Manager for Kuwait, said: “We are happy to partner with Kuwait Finance House on this unique campaign. Not only can they enjoy the security, convenience and reliability of their Visa cards, but our cardholders will also now have the opportunity to be rewarded for using their Visa cards at home and abroad. We are delighted to be able to able to enhance our cardholders’ payment experience through this exciting promotion.”